In 2014, I started my journey as a designer by making print
materials that focused on creativity and detail. I learnt
the ins and outs of production and layout, and over time
I moved into digital, mostly working with high-end and fast-
moving consumer goods (FMCG) brands.

As my practice evolved, I also began integrating AI-assisted design tools into my workflow, using them to explore
concepts faster, enhance visual experimentation, and push
creative boundaries while maintaining a strong foundation in
traditional design principles. Today, I work across branding,
CGI art, and AI-driven visual storytelling, creating clear,
honest visual narratives while always remembering that
less is more.

Now that I've been doing this for more than ten years,
I'm ready to take the next step as a Lead Designer or move
into Art Direction, where I can shape ideas, guide execution,
and inspire others through design.